Glossary

Creative Intelligence Glossary

Short, practical definitions for the terms teams use when analyzing and deciding on ad creative before launch.

Creative Decision Layer

A creative decision layer helps teams decide which ads to run, fix, or reject before media spend.

Pre-launch ad analysis reviews creative before campaign spend begins.

An attention heatmap predicts which parts of an ad are likely to attract visual attention.

Run/Fix/Reject is a decision framework for deciding what to do with ad creative before launch.

Creative intelligence uses analysis and learning to improve creative decisions across campaigns.