Framework
The Run/Fix/Reject Framework for Ad Creative
AdVizion · 2026-04-08 · 3 min read
Creative review improves the moment every asset must end with one of three words — and a next action that follows from it.
Direct answer
Run means the creative is ready enough to test with real budget. Fix means the idea is worth saving but a specific, nameable problem must be corrected first. Reject means the creative carries too much risk for the campaign goal and further revision isn't worth the queue space.
The framework works because it compresses messy creative feedback into a decision the team can execute the same day.
Run: ready to test, not perfect
Run is not an award. It means the message is clear on first glance, the brand is visible enough to claim the impression, the next action is obvious, and the risk profile fits the budget behind it. A Run verdict should come with a test plan — audience, budget cap, and the question the test is supposed to answer.
Fix: the most valuable verdict
Most creative that fails review fails narrowly: a CTA arriving too late, a product buried behind lifestyle art, a headline naming a category instead of an outcome. Fix preserves the concept and names the repair.
The discipline is specificity. 'Make it pop' is an opinion; 'move the offer into the first-glance zone and enlarge the brand lockup' is a fix someone can execute — or a generator can execute for them, with re-analysis confirming the repair worked.
Reject: saying no with a reason
Reject is for creative that's off-strategy, structurally confusing, too similar to a saturated competitor pattern, or unlikely to teach the team anything even if it runs. A documented rejection is not wasted work — it's a pattern the project remembers, so the same dead end doesn't get funded twice.
Why three verdicts and not a score
Scores invite negotiation; verdicts invite action. A 71 means nothing at the launch meeting. 'Fix, high confidence, two named issues' tells everyone exactly what happens next. Keep scores as evidence beneath the verdict, not as a substitute for it.
FAQ
What is a Decision Report?
A Decision Report tells a team whether to run, fix, or reject a creative before launch. It includes the reason, confidence, money risk, top issues, what is working, and the best next action.
What is AdVizion?
AdVizion is the AI creative decision layer for paid media. It helps teams analyze ads before launch and decide what to run, fix, or reject before spending budget.
How is AdVizion different from AI ad generators?
AI ad generators create more assets. AdVizion helps teams decide which assets deserve spend and how to improve them before launch.
Know what to run, fix, or reject before you spend.
Use AdVizion to turn creative analysis into a launch decision, then generate and re-analyze the next version.