Creative hierarchy
Does the eye travel in the intended order?
The predicted gaze path shows what is seen first, second and third.
AdVizionClient pilot · Neukleos × AdVizion
A structured second read on every creative, before it goes live.
How Neukleos, a digital and performance marketing agency, brought AdVizion's pre-launch creative review into live client work, so strategists had a consistent, evidence-based read on each creative before media spend was committed.
- Partner
- Neukleos
- Type
- Digital and performance marketing agency
- Engagement
- Multi-week pilot on live client campaigns
- Focus
- Pre-launch creative review
The challenge
For a performance agency, every creative that goes live carries a client's budget. Strategists have to judge hierarchy, brand visibility, CTA placement and where attention will land, often under deadline. Then they have to explain those judgements to clients in a way that holds up.
The approach
Neukleos ran AdVizion on real client work, not test assets. Each creative was reviewed before launch. AdVizion's attention model predicted where viewers would look, and the decision report turned that into a clear read on hierarchy, brand and CTA visibility, and attention placement for the strategist to weigh.
Where AdVizion sat in the workflow
- 01
Creative ready
Client creative arrives for pre-launch review.
- 02
AdVizion review
Predicted attention, hierarchy, brand and CTA visibility.
- 03
Strategist judgement
Evidence weighed alongside expert experience.
- 04
Clear decision
Creative choices explained to the client with evidence.
What the team valued most
Four questions answered before every launch
The Neukleos team rated the pre-launch creative review as the most valuable part of the pilot. It gave strategists one consistent read across four areas that decide whether a creative works.
Brand visibility
Is the brand actually noticed?
AdVizion detects the logo and measures how much predicted attention it receives.
CTA visibility
Will viewers find the next step?
The CTA is checked for prominence, legibility and placement.
Attention placement
Where does attention really go?
Heatmaps from a model trained on real eye-tracking data show what wins and what is missed.
“AdVizion gave our team a structured second look at creative before launch. It was a useful input alongside our strategists' own judgement.”
What changed for the strategists
A consistent second read
The same structured review on every creative, regardless of who reviews it or when.
A sounding board for strategists
An objective reference point for testing creative instincts before committing budget.
Decisions that are easier to explain
Visual evidence that helps teams explain creative choices clearly to clients and stakeholders.
What this story does and does not claim
At Neukleos's request, this case study is qualitative. The pilot ran on live client campaigns, so client names, creatives, screenshots and time, cost or performance figures are not included.
Every statement here is Neukleos's own account of the pilot. AdVizion supports the strategist's judgement; it does not replace it, and predicted attention is a model's prediction, not a campaign result.
Give your strategists the same second read
Review a creative before launch: predicted attention, hierarchy, brand and CTA visibility, and a decision your team can explain.