Agency Client Creative Review

The agency creates a project for the campaign and sets the campaign context up front: consideration-stage funnel, cost-per-lead as the primary KPI, Meta feed and Stories placements, and the client's brand rulebook attached.

Each upload shows an exact credit quote before anything runs, so the account lead knows the review cost for the whole batch before committing.

For each asset the Decision Report stacks the evidence layers: the attention heatmap and predicted gaze path show what a viewer notices in the first seconds, brand visibility scoring shows whether the client's mark actually registers, and intent and emotion signals show whether the ad reads as the offer it is supposed to be.

Platform readiness comes from AdVizion's versioned platform registry, so 'ready for Meta feed, needs a 9:16 crop for Stories' is a documented check, not a designer's guess.

Two assets come back Run with high confidence. Three come back Fix — the most common issue is a CTA that arrives too late in the visual hierarchy. One is Rejected: the layout scores too close to a competitor pattern already saturating the category.

Every verdict carries its reasons, so the client meeting is about decisions instead of taste.

For the three Fix assets, the team generates mobile-first variants that move the offer earlier and enlarge the brand lockup, then re-analyzes each variant in the same project so the before/after evidence sits side by side.

The report closes with a recommended test: strongest original vs. strongest generated variant, capped budget, one week, decision criteria agreed in advance. The whole review — decisions, variants, reasoning — stays attached to the project as campaign memory for the next batch.

Example quote: "We stopped sending clients screenshot threads. Now they get a verdict, the evidence behind it, and the exact test we want to run. Approval calls went from an hour to fifteen minutes."